The 9Q Grid

Every organisation deploying AI faces the same two questions. The 9Q Grid answers them by crossing two dimensions — AI Agency (Assist, Augment, Adapt) and Work Type (Structured, Dynamic, Complex) — to create nine distinct positions, each with its own archetype, risk profile, and strategic logic.

The grid is not a ladder. Q9 is not "better" than Q1. It's a map — revealing where your AI portfolio sits and whether the shape it forms reflects coherent intent or scattered experimentation.

This case library maps 22 real companies across 9 industries onto the grid, showing the strategic shapes that emerge when you plot actual AI deployment patterns.