Iterative Design

A Simple Yet Powerful Approach to Guiding the Design Process

A flexible, human-centred design approach that emphasises continuous learning and adaptation, empowering designers to navigate complex problems and create innovative solutions

A framework by Suhit Anantula

Five Key Stages

1) Perceive (Empathise, Research, Insights)

- Understand the problem or opportunity

- Gather information, empathise with users

- Identify key insights to guide the next steps

2) Perform (Ideate, Prototype, Test)

- Brainstorm, generate ideas

- Prototype and test concepts

- Explore and refine solutions

3) Portfolio (Evaluate, Curate, Select)

- Evaluate ideas and prototypes

- Curate a selection of promising solutions

- Choose the best ideas to move forward

4) Pause or Promote (Decide, Refine, Implement)

- Decide whether to iterate or implement

- Refine solutions or scale them up

- Make strategic decisions about next steps

5) Progress (Learn, Adapt, Evolve)

- Gather feedback, learn from failures

- Adapt and improve solutions

- Continuously grow and evolve designs